Creation of a visual identity

Conception and creation of the identity and artistic direction of a rap artist The conception and creation of the identity and artistic direction of a rap artist in an old school universe are essential to capture the essence and aesthetics of this era legendary. First of all, it is crucial to develop a visual identity that evokes the key elements of this bygone era of hip-hop. This may involve the use of retro typography, vibrant color palettes and iconic artwork. Then the art direction has to focus on creating an authentic sound atmosphere, using vinyl samples, punchy beats and typical rap samples from the 80s and 90s.