Monsieur Le Zinc - Visual Identity

Creation of the graphic identity of Monsieur Le Zinc. Monsieur Le Zinc was born, in the heart of the Odéon district in Paris, the brand's first establishment was born, located on rue Monsieur le Prince. The name "Monsieur" came naturally, evoking a familiar and welcoming space where one meets "at Monsieur's," around the zinc bar. This zinc, more than just a counter, symbolizes a place for authentic interactions and gatherings.

The brand's logo reflects this sense of warmth and closeness through interconnected letters, reminiscent of handwritten script, giving the space a friendly and inviting atmosphere. In contrast, the typography for "Le Zinc" is sharper, modern, and bold, highlighting the brand’s innovative character with its cutting-edge self-service concept.

Finally, the bright yellow of the visual identity references blonde gold, symbolizing the beer flowing freely, perfectly illustrating the brand’s essence: a seamless blend of tradition and modernity, set in a relaxed yet refined environment.